International Food & Beverage News

Foodservice, catering, away-from-home consumption: whatever name you give it, the reality is the same: 21st Century Homo Consumerus is buying more and more ready meals. For institutional or commercial catering, foodservice accounts, in France, for one meal in five, and one meal in two in the USA.

For the majority among us, it’s difficult to avoid the clichés when it comes to the Netherlands. The country is perceived as a highly competitive market, where consumers have a reputation of being particularly cautious when it comes to price, to the point of being frugal – a trend which has become even more apparent in light of the economic crisis – and the Netherlands is not particularly well known for its culinary culture or traditions.