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SIAL Canada: 95% of show floor is booked

More than 95 % of the show floor is booked!
 
 Hurry! Space is limited

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SIAL CANADA 2012: more than 95% of the space already booked!

After a record year in its first edition ever in Toronto, Sial Canada comes back in Montreal with an expected growth of more than 20%!!

Register now and participate to the only international show in Canada and one of the main show in North-America!!

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SIAL China 2012:Register Now for SIAL China 2012

Get Ready for SIAL China 2012: May 9-11

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SIAL GROUP PARTNERS

Brazil – market opportunity for the Wine and Spirits sector

Wine seller Brazil

Focus on alcoholic drinks

  • Beer is still the most consumed alcohol in Brazil, with an average 55 litres per capita consumption.
  • In the case of spirits, the annual consumption has reached 1.5 billion litres (predominantly a local drink known as cachaça), but there is also a trend towards other spirits such as vodka, which is particularly popular among the young wealthy classes.

It is worth noting that the aperitif (or pre-dinner drinks or cocktail) is an important event for Brazilians, more so in fact than the meal itself. Brazilians like to get together for a drink and make the most of this time for socialising and exchange.

The wine market

Brazilian flag

Brazil is the 2nd largest consumer of wine in Latin America after Argentina, and imports around 60 billion litres of wine each year, which represents less than 20% of the total wine volume consumed (340 million litres). Annual per capita consumption is barely 2l, even if we take into consideration significant local differences (4.8l in Rio de Janeiro compared to only 1l in Bahia). Brazil does not have a winedrinking culture and wine is associated predominantly with special occasions and is used to improve one’s personal standing or as a symbol of social status. Consumption is however increasing and it can also be noted that seasonal peaks in consumption are becoming less marked.

Wine Brazil
  • Brazilians prefer red wine (80%); the main grape varieties are Cabernet Sauvignon, Merlot and Zinfandel
  • Sparkling wines and Champagne are also very popular (= sign of sophistication), and are generally served on ice (chilled)

Today, good quality wines can be found around R$ 12 and R$18 (5-8 euros), but the average price in major distribution circuits is situated around 4 euros. Brazilian consumers are not sophisticated wine drinkers and the key buying trigger remains value for money. It is therefore the wines from Chile, Argentina, Italy and Portugal that continue to be the most successful.  There are however significant barriers to entry for imported products from Europe, including duty, administration and high taxation.

Finally, in addition to wine drinking, new areas are starting to develop and grow related to wine, including careers in wine, such as sommelier, winemaking courses and publications (books, information guides and magazines), all linked to wine and its consumption.

 

 

 

Exhibition news

SIAL Canada: 95% of show floor is booked

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Participate among the 750+ food and food equipment exhibitors in the only show of this scale in Canada.

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Merry Christmas and Happy New Year

News

The SIAL teams send you greetings from all around the world.

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SIAL Middle East in pictures

The Exhibition

Glimpses from SIAL Middle East 2013.

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Nicolas TRENTESAUX appointed head of the SIAL Group

Press release

Nicolas Trentesaux, 44, has taken over the leadership of the SIAL Group, the world’s no. 1 international food exhibition network.

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SIAL Group launches a new trade show: SIAL ASEAN!

News

COMEXPOSIUM and its subsidiary SIAL have partnered with MAFBEX to create a major food exhibition for ASEAN.

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SIAL CHINA wishes you happy mid autumn festival!

News

SIAL CHINA wishes you happy mid autumn festival!

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SIAL Canada 2013: The Place for Business

News

2013 was an edition that boasted increases in terms of both visitors and participants, and which demonstrated that today in Toronto, SIAL Canada and SET Canada have established themselves as the must-attend trade show in North America.

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SIAL Canada 2013: SIAL Innovation Awards

News

A Acadien Atlantic's "Smoked Atlantic Salmon Pâté" product received the 2013 SIAL Innovation Grand Prize.

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SIAL Canada 2013: Olive d'Or winners are revealed

News

We are thrilled to announce the winners of the eighth edition of the Olive d'Or competition, which took place as part of SIAL Canada 2013! The jury deliberated on April 25th and 26th to select the nine best extra virgin olive oils from countries around the world. Today, we are excited to unveil the winning olive oils, which received Gold, Silver or Bronze Drops honors in their respective categories. With more than 110 participating oils from over 20 different countries, Olive d'Or is undoubtedly the most prestigious international extra-virgin olive oil contest in North America!

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