Innovative products spotted in SIAL 2010

Simple Fruit, squeezable jam

 Belberry Preserves

Natural 80% fruit jam in a soft black flask

Reasons for selection by the committee : The highlighting of a simple recipe
Trends : Sophistication – Natural – Easy to handle
Type of innovation : Recipe, composition – Packaging, wrapping
Variety/Flavours available : Strawberry - Apricot - Raspberry
Packaging – Weight : 320g per unit
Shelf life : 1 year in a cool, dry place
Date of launch : 8/2010
Target markets : Gourmet foods/Retailing
Country : Belgium

- 18° [ ]

 DAREGAL

A frozen food supplement for well-being (beauty, slimness, vitality, digestion, relaxation) in individual cartons. 100% natural, the freezing process preserving the active ingredients.

Reasons for selection by the committee : The first frozen food supplement in the market
Trends : Cosmetics - Easy to handle – Variety of senses - Natural
Type of innovation : Recipe, composition - Technology, manufacturing process - Packaging, wrapping - Market positioning, merchandising
 Variety/Flavours available : Slimness - Relaxation - Digestion - Vitality - Beauty
Packaging – Weight : Box - 91ml
Shelf life : 4 years in a freezer at -18°C
Date of launch : 01/2010
Target markets : Hypermarkets/Supermarkets/Hard discount stores - Specialised retail
Country : France

Croc'légumes

 Pâtisserie des Flandres

Fibre-enriched vegetable wafers. More than 50% vegetables. 62 calories per portion. For nibbling in front of the TV, at school, in the office or with drinks. Served alone, or for canapés and dips. 75g packet.

Reasons for selection by the committee : A compromise between pleasure and health (with the vegetable content), in terms of product promise
Trends : Vegetarian - Medical - Nomadism
Type of innovation : Recipe, composition – Packaging, wrapping – Market positioning, merchandising
 Variety/Flavours: Carrots & cumin – Beetroot & shallot
Packaging – Weight : Pack: Flow Pack – 1kg
Shelf life : 9 months in a cool, dry place
Date of launch : 9/2010
Target markets : Hypermarkets/Supermarkets/Hard discount stores - Fine food retailers/Retailing – Catering & Foodservice – Dietetic shops – Wine merchants
Country : France

 Maxi Croque micro-ondable

 Claude Léger (Sélection des Mousquetaires)

Crusty micro-waveable croque-monsieur*. Ready in 2 and a half minutes.
Reasons for selection by the committee : Speed of preparation and highlighting of the crusty texture.
Trends : Time saving – Easy to handle – Variety of senses
Type of innovation : Packaging, wrapping – Market positioning, merchandising
Variety/Flavours available : Ham, cheese
Packaging – Weight : Packet, Pack: Flow-pack – 150g
Shelf life : 17 days at 0–4°C
Date of launch : 11/2010
Target markets : Hypermarkets/Supermarkets/Hard discount stores
Country : France

*Grilled ham and cheese sandwich

Cuisimiel, la cuisine au miel

LES RUCHERS DU GUE

 
 Honey and spice preparation for cooking. 500g pot. Cooking tips provided.

  Reasons for selection by the committee : The excellent quality of the whole range. The products can be used in dishes ranging from red meats to desserts. Well-balanced preparation and good packaging
Trends : Variety of senses – Sophistication
Type of innovation : Recipe, composition – Technology, manufacturing process – Packaging, wrapping – Market positioning, merchandising
Variety/Flavours available : Red and grilling meats – White meats, poultry – Vegetables, salads – Fish, dishes cooked in sauce – Desserts and fruit
Packaging – Weight : Pot – 500g, 1kg, 5kg
Shelf life : 730 days in a cool, dry place
Date of launch : 9/2010
Target markets : Hypermarkets/Supermarkets – Fine food retailers/Retailing – Catering & Foodservice – Mail order
Country : France

Essential Oils Crystals

FLORISENS

Crystals made of organic essential oils, for cooking

Reasons for selection by the committee : Originality, texture. Natural product. Clear, strong taste. A product to “sign” a dish. Book of tips and recipes included
Trends : Sophistication – Natural – Variety of senses – Eco-friendly
Type of innovation : Recipe, composition – Technology, manufacturing process – Packaging, wrapping – Market positioning, merchandising
Variety/Flavours available : Basil – Fennel – Cardamom – Bergamot – Citruses – Cinnamon – Ylang-ylang – Bourbon – Geranium - Mint
Packaging – Weight : Jar – 20g
Shelf life: 730 days in a cool, dry place
Date of launch : 6/2010
Target markets : Fine food retailers/Retailing – BtoB (Business to Business: sale to other food industries) – Catering & Foodservice – Dietetic stores – Organic food stores – Mail order – Takeaway
Country : France

Aristocades

Biscuiterie de Provence

Range of biscuits with unusual flavours, prepared by a top chef

Reasons for selection by the committee : Highlighting of a top chef in a category of products not prone to this
Trends : Variety of senses – Sophistication
Type of innovation : Recipe, composition – Market positioning, merchandising
Packaging – Weight : Packet – 70g
Shelf life: 1 year in a cool, dry place
Date of launch : 04/2011
Target markets : Fine food retailers/Retailing – Mail order – Wine merchants – Department stores
Country : France

Marinades liquides prêtes à cuire, prêtes à l’emploi

Saveurs Cuisinées

Range of ready-to-use marinades (for meat, fish, vegetables, etc.)

Reasons for selection by the committee : Easy to use since ready-prepared. Good quality products. Can be used in different culinary preparations
Trends : Time saving – Natural
Type of innovation :Recipe, composition
Variety/Flavours available : Barbecue – Mexican – Provençal – Curry, coconut – Tikka – Kebab – Three peppers – Mushroom – Mustard – Chardonnay
Packaging – Weight : Jar – 170g
Shelf life : 6 months at 8° maximum
Date of launch : 11/2009
Target markets : Hypermarkets/Supermarkets/Hard discount stores
Country : France

Récréasun

Recreasun Triballat Noyal

Variety/Flavours available: Biscuit and citrus fruit - Sour cheery and almonds – Chocolate, caramel and salt from Guérand – Caramelized almonds and cocoa beans – Apple and crisps of gingerbread.
 
Reasons for selection by the Mass Retail committee : Originality of the tastes and textures.
Trends : Variety of senses – Easy to handle
Type of innovation : Recipe, composition – Market positioning, merchandising
Variety/Flavours available : Biscuit and citruses, tangy cherries and almonds
Packaging – Weight : Packet – 100g
Shelf life : 3 months in a cool, dry place
Date of launch : 4/2010
Target markets : Mail order – Online
Country : France

Honeyed Preserve

HELIOS

Fruit jam with honey. 100% natural. No artificial colouring and flavouring, no preservatives. Jar contains 330g.

Reasons for selection by the Mass Retail committee : Concept combining fruit and honey
Trends : Variety of senses – Natural
Type of innovation : Recipe - Composition
Variety/Flavours available : Strawberry – Peach – Orange
Packaging – Weight : Jar – 330g
Shelf life : 3 years in a cool, dry place
Date of launch : 6/2010
Target markets : Hypermarkets/Supermarkets/Hard discount stores - Fine food retailers/Retailing
Country : Spain

Perlage di tartufo

Tartuflanghe

Reasons for selection by the Mass Retail committee : Original alternative to caviar
Trends : Sophistication
Type of innovation : Recipe, composition – Technology, manufacturing process
Variety/Flavours available: black truffle (tuber Melanosporum).
Packaging – Weight : Jar – 340g
Shelf life : 270 days at 2–6°C
Date of launch : 7/2010
Target markets : Fine food retailers/Retailing – Catering & Foodservice
Country : Italy

Ricewich

Sushi Ran bv

 
Rice sandwich in a plastic container with a sachet of sauce. Can be eaten cold or hot (30 seconds in the microwave). Bread replaced with a mixture of sticky, brown and sushi rices.
 
Reasons for selection by the Mass Retail committee : The substitute for bread offered
Reasons for selection by the Catering & Foodservice committee : The attractive, original packaging. New way of eating. Product offering a new approach to the sandwich
Trends : Variety of senses – Easy to handle
Type of innovation : Recipe, composition – Market positioning, merchandising
Variety/Flavours available : Tatsuta (fried chicken) – Tempura Ebi (fried shrimp) - Kakiage (fried vegetables)
Packaging – Weight : 138g, 160g, 145g per unit
Shelf life: 7 days at 2–6°C
Date of launch : 06/2010
Target markets : Hypermarkets/Supermarkets/Hard discount stores – Fine food retailers/Retailing - Catering & Foodservice - Organic food stores - Takeaway
Country : The Netherlands

Calicocktail

Roy René

Savoury calissons for pre-dinner drinks

Reasons for selection by the committee : The idea of producing savoury calisson* recipes
Trends : Sophistication – Variety of senses
Type of innovation : Market positioning, merchandising – Recipe, composition
Variety/Flavours available : Olives – Dried tomatoes - Ratatouilles
Packaging – Weight : Box – 110g
Shelf life : 8 months in a cool, dry place
Date of launch : 1/2011
Target markets : Hypermarkets/Supermarkets/Hard discount stores – Fine food retailers/Retailing – Catering & Foodservice – Mail order – Delicatessens
Country : France

*Lozenge-shaped French sweet, traditionally from Aix-en-Provence, made of fruity marzipan topped with a thin layer of royal icing

Styrian pumpkin seed oil

Wolfnaturprodukte

Reasons for selection by the committee : Novelty and originality of the concept in the oil market
Trends : Variety of senses – Sophistication
Type of innovation : Recipe, composition – Technology, manufacturing process – Packaging, wrapping
Packaging – Weight : Bottle – 1l, 0.25l – 0.50l– 10l - 1,000l
Shelf life : 12 months at 8° C maximum
Date of launch : 1/2010
Target markets : Gourmet foods/Retailing – BtoB (Business to Business: sale to other food industries) – Catering & Foodservice - Delicatessens
Country : Austria

Tatratea 32% - 72% liqueur product range

KARLOFF TATRA DISTILLERY

Tea liqueurs with fruit and herb extracts. Served with ice cubes, in hot tea or cocktails. Sophisticated opaque bottle.

Reasons for selection by the committee : Natural ingredients, innovative tea liqueur. Excellent for cocktails, and on ice. Very attractive bottles
Trends : Sophistication – Variety of senses
Type of innovation: Packaging, wrapping - Market positioning, merchandising
Variety/Flavours available : TATRATEA 32% Citrus - TATRATEA 42% White tea and peach - TATRATEA 52% Original black tea - TATRATEA 62% Forest fruits - TATRATEA 72%
Packaging – Weight : Bottle, Packet: 1.4kg per unit
Shelf life : 5 years in a cool, dry place
Date of launch : 2/2010
Target markets : Hypermarkets/Supermarkets/Hard discount stores – Fine food retailers/Retailing – Catering
Country : Slovak Republic