SIAL 2012 will open its doors to the trumpets of innovation in the SIAL Innovation area, entirely dedicated to today’s and tomorrow’s emerging food products, making a break from the past. In order to understand these innovations, the trends must be interpreted. First of all, they must be put into a more general perspective, with two key variables.
The sociocultural context acting as the compost on which trends can grow, and from which brands draw inspiration to develop innovations with different characteristics and subtleties. Hedonism, holism and accountability are the common themes running through the 2012/2013 trends, acting as catalysts and substantiating, authenticating and rationalising the latest trends.
- Hedonism, the search for constant pleasure: standardisation has led to a new type of search for pleasure, driven by the urge to bring excitementinto the humdrum of daily life.
- Holism, to be one and whole: aspiring to a new equilibriumto live in harmony with oneself.
- Accountability, for greater independence: individuals,as consumers, accept to take their share of responsibility. When the rise in obesity is highlighted bypublic health statistics, they take a closer look at theirdietary choices and are no longer content to merelyput the blame on the food manufacturers.
- Consumers, regardless of their origins, also play a keyrole in brand - and company - awareness and acceptanceof innovation. These consumers, with a new profile, facedwith a twofold (economic and moral) global crisis, dictate their own choices and do not mind if they are increasingly unfaithful to their regular brands. They are building a“wiki society” where consumers sometimes contradictthemselves, capitalise on the current trends and speakout uninhibitedly.